But Adrian, have you considered the possibility that your "trouble" with the chairs may not represent a universal opinion of Freeman's furniture. Other people may positively desire what you regard as "trouble."
Yes, I acknowledged as much. Though I found Freeman's chairs uncomfortable, and the crowd and food wasn't exactly to my tastes, the patrons affirmatively desired dining in a room that maintained that kind of aesthetic and the chairs, much to my chagrin, certainly helped the space look appealing to that crowd. In fact, they were comfortable there. I assume that's why Somer doesn't plush-up the chairs. After all, he could certainly raise the capital.
ETA: Or, somewhat similarly, why do women wear high heels when they say that they're uncomfortable?