White Gold Butchers is an actual operating butcher shop with a restaurant appended (or, depending on how you look at it, a restaurant with an operating butcher shop appended). It's run by April Bloomfield and Ken Friedman. It's their first Uptown venture, on the corner of 78th & Amsterdam on the Upper West Side.
The restaurant is barer than I expected: several plain wooden tables on a concrete floor in a room off the butcher counter. It really does look like a restaurant appended to a butcher shop. The menu is concise. There are no cocktails, and only a very brief wine list (and of course a beer list, which I didn't pay enough attention to to comment on).
I thought the food was exceptionally good. Not magic, as at Beatrice Inn. But simply delicious.
It's a meat-centric menu (OBVIOUSLY). They go a lot for simply cooked meats with "exotic" condiments. For example, our excellent starting "snack" (that new extra first course: this really would have been great with a cocktail -- except there are no cocktails). It was sourdough toast topped with roasted mushrooms (the meat of the vegetable world) on a bed of kefir cream (kefir being a fermented milk drink from the Caucasus) spiked with a heavy dose of horseradish. This was just compulsively delicious -- and so was everything that followed.
I then had a puntarelle salad with really great beef tongue and roasted beats. And then some perfectly cooked beefheart with dukka (an Egyptian nut condiment, natch) and carrots and some kind of puree on the side.
Dessert was a chocolate pot a creme topped with an almost unsweetened brownie, the kind of thing that in lesser hands would be an overly sweet vaguely disgusting mess but here was a well-calculated, balanced treat that was still vaguely disgusting after all that other food.
If you order the beefheart, it's even kind of cheap.
I discuss some oddities of service and attitude in the "Location" thread. But I can't withhold an enthusiastic recommendation. The food here is just delicious.