On Asian airlines I often have to correct their assumption that I really meant the western menu.
(with that said, despite the massive difference in service and food quality, I think I'm sticking to United and Delta (Aeromexico is fine too) for long-haul flights to Asia. 100% of Asian carriers keep the cabin too damn hot and don't have individual air vents. If you can't sleep, what's the point. At least an American carrier will give me a lie-flat, booze and an air vent in a not too hot cabin.). (European carriers often keep the cabin too hot but at least have individual air vents.)