New York, NY (April 10, 2010) – bluarch architecture + interiors has designed Juliet, celebrity chef Todd English’s most recent venture with nightclub owner, Jon B. The Middle-Eastern restaurant is the first collaboration between bluarch principal, Antonio di Oronzo and English; and represents the third with Jon B. (Greenhouse, Home & Guesthouse).
“The conceptual framework behind the design of Juliet is based on the symbols and the tales of “One Thousand and One Nights” told by the legendary Persian queen Scheherazade,” said Di Oronzo. “The stories would speak of adventurous travels on flying carpets and luminous, soft clouds in the warm desert nights. They would speak of kings and queens, and describe encounters in crowded, gleaming cities.”
Juliet is a shimmering bi-level space of gold cladding materials and lacquered furnishings. A “flying carpet” of gold, mirrored tiles is laid over the entire main room and folds over the walls and the bar. The space vibrates with the mosaic mirror, and the gloss black laser-cut ribs lining the walls represent a warping, organic profile. Much like the fluidity of Scheherazade’s tales, the ribs offer a shifting narrative.
The ceiling is a two-layer, laser-cut fixture resting on the ribs. Both layers are patterned in a typical middle-eastern archetype, but in two different scales of magnitude. The top layer is white opposing the mirrored bottom layer.
The space has fragile boundaries and proposes a soft, sexy experience. The seating is made of booths with sensuous outlines, and the upper level extends to the main room to align with the back of the lower booths. The tables are custom made in a sumptuous, full profile, and are lacquered in a deep, lively, Mediterranean blue.
Juliet is located in Chelsea at 539 West 21st Street, between 10th and 11th avenues.
At bluarch, architecture is design of the space that shelters passion and creativity. It is an aesthetic and logical endeavor that addresses layered human needs. It is a narrative of complex systems which offer beauty and efficiency through tension and decoration