His target audience only knows Katz's from the time their mom made them watch her favorite Rom Com on family night back in Shaker Heights.In his heart of hearts I think Bernamoff thinks he's doing NYers a favor by serving us his sandwiches. I'm not sure if that attitude will be successful in winning hearts and minds.
They aren't invested in Katz's being the best- whether it is or isn't just isn't very important to them the way it is to you.











