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#1 Suzanne F

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Posted 22 February 2012 - 06:25 PM

Steve Cuozzo (and others) weigh in.

I don't want to seem obsessed with this, but . . . -- Sneakeater, August 13, 2014

 

notorious stickler -- NY Times
deeply annoying and nitpicking -- Molly O'Neill, One Big Table


#2 Rail Paul

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Posted 22 February 2012 - 06:50 PM

From the article:

According to Brian Wansink, professor at the Dyson School of Applied Economics and Management at Cornell University, menu descriptors relate to four categories: the senses (“creamy,” “crisp”), location (“Vermont sea-salt butter”), nostalgia (“grandma’s meatballs”) and brand (“Niman Ranch pork”).

Read more: http://www.nypost.co...O#ixzz1n8bkCShA


The example is pretty telling, however. Renaming a Black Forest Cake as "Belgian Chocolate Black Forest Cake" drove up ratings for the restaurant and sales of the cake. The cash register seems to like the addition, even though Belgium is a pretty good distance from the Schwardzwald.

Thanks for the link.

“Jazz musicians just get better and better as the years go by. I think chefs are the same way. You know who you are.”

 

...Jonathan Waxman


#3 Wilfrid

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Posted 22 February 2012 - 06:55 PM

Great to have the academic input there.

The terms, once you get to them, are a real mixture of trendy "PR" tags and traditional, informative expressions. The article gives the impression that they're all silly; I'm sure some of them are.

#4 ghostrider

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Posted 22 February 2012 - 06:58 PM

"Belgium Black Forest" :lol:
It was hard to avoid the feeling that somebody, somewhere, was missing the point. I couldn't even be sure that it wasn't me. - Douglas Adams

Please come visit my rock concert blog: Tantalized.

#5 mongo_jones

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Posted 22 February 2012 - 07:07 PM

the main thing i took away from that article is a renewed sense that ozersky is a twat.

my annoying opinions: whisky, food and occasional cultural commentary (current review: glenmorangie signet)

 

facts are meaningless. you could use facts to prove anything that's even remotely true!
~homer simpson


 


#6 Daisy

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Posted 22 February 2012 - 07:18 PM

the main thing i took away from that article is a renewed sense that ozersky is a twat.

Then perhaps you'd like to comment on this.
Sardines aren't for sissies.---Frank Bruni
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The mistake one makes is to react to what people post rather than to what they mean.---Dr. Johnson
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I want to be the girl with the most cake.

#7 Wilfrid

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Posted 22 February 2012 - 07:35 PM

"Thanks for proving me right." :lol: What the universe is for, apparently.

#8 Sneakeater

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Posted 22 February 2012 - 07:46 PM


Bar Loser

MF Old

#9 g.johnson

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Posted 22 February 2012 - 08:07 PM


the main thing i took away from that article is a renewed sense that ozersky is a twat.

Then perhaps you'd like to comment on this.

So if a project like Empellon Cocina was on Alex’s mind at the time of my post, why didn’t he just say so in response to my question?


Because he doesn't feel the need to answer questions from every self-important tosspot who wanders into his kitchen?
The Obnoxious Glyn Johnson