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Cost of wine


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#1 balex

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Posted 02 April 2012 - 05:06 PM

An interesting factoid from a wine merchant email:

"For a typical bottle of wine costing 4.00 per bottle, roughly 50 pence goes towards the winemaking. If you were to increase what you spent on your everyday glug to 5.00 per bottle, the amount going in to the cost of the winemaking would double to over 1.00. This picture continues so that for a typical 10.00 bottle of wine, around 10 times more is spent on the actual wine than in a 4.00 bottle."

Don't know how the figures compare in the US.

#2 Orik

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Posted 02 April 2012 - 05:32 PM

It depends, but roughly speaking a $6 bottle of wine in the UK is a $9 bottle of wine in the US.
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#3 hollywood

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Posted 02 April 2012 - 05:54 PM

An interesting factoid from a wine merchant email:

"For a typical bottle of wine costing 4.00 per bottle, roughly 50 pence goes towards the winemaking. If you were to increase what you spent on your everyday glug to 5.00 per bottle, the amount going in to the cost of the winemaking would double to over 1.00. This picture continues so that for a typical 10.00 bottle of wine, around 10 times more is spent on the actual wine than in a 4.00 bottle."

Don't know how the figures compare in the US.

You have to wonder what the cost of the wine in Two Buck Chuck is.

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#4 Wilfrid

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Posted 02 April 2012 - 06:01 PM

Presumably this is because of a lot of the costs (bottling, shipping) don't change much between Two-Buck Chuck and Pingus?

#5 Rail Paul

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Posted 03 April 2012 - 01:09 AM

Presumably this is because of a lot of the costs (bottling, shipping) don't change much between Two-Buck Chuck and Pingus?


Fred Franzia has noted on several occasions that the marketing and advertising costs of wine exceed the manufacturing costs by an order of magnitude.

And, consider the wholesale markups (usually double their cost), followed by the retailer's markup.

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#6 balex

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Posted 03 April 2012 - 06:35 AM

Presumably this is because of a lot of the costs (bottling, shipping) don't change much between Two-Buck Chuck and Pingus?


Yes, duty is the biggest chunk at the low end. I think it is 1.80 per bottle including VAT on the duty.