I have a confession. I am an incorrigible snacker. I graze all day.
I am also a foodist. I want to eat pure unadulterated food that is sustainably grown. Food that is produced responsibly from farmers that consider themselves stewards of the land. From nourishing crops that aren’t genetically modified and loaded with chemicals. From animals that graze freely and aren’t pumped full of hormones.
I don’t want to scrutinize all my food labels only to find out later the companies aren’t exactly what they seem. I want a delicous snack company that I trust to use the right ingredients, and to treat their relationships and the environment responsibly.
Pop Karma Brand Pillars
Posted on January 13, 2012
The foundation for Pop Karma, even before the recipes, were our brand pillars. We brainstormed a lot of ideas since there’s so much we want the company to stand for, but four values were blindingly obvious:
Excellence in our products, our relationships and our actions
Authenticity in our communications, our food and our behavior
Responsibility for the environment, our partners, and each other
Inspiration for all that we encounter, including ourselves
The ancient pillars in the photo above were built nearly 2000 years ago in the city of Palmyra.