The children didn't go to college (drinking school) and before college they're more closely monitored than ever before. They also have access to very cheap and effective drugs that make a martini seem like an incredibly expensive way to get a buzz on.
The serious eaters and drinkers are on GLP-1, boomers are at an age when their doctor asks them to be kinder to their liver, bankers are running away from nyc, journos (as heavy on booze as on coke) no longer exist, people read just sufficiently many word to believe that if they drink at all they will die of ass cancer on the spot.