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What's going on with car magazines?

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#1 hollywood


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Posted 01 December 2019 - 06:19 AM

The past several years I have had numerous offers to subscribe to various auto magazines (Autoweek, Car and Driver, Road & Track, Motor Trend, Hot Rod, Automobile, etc.) for very nominal sums with some sort of gift in the bargain.  I see now that Autoweek is going out of business and is going to send me Car and Driver for the balance of a subscription.  Are they willing to give the magazines away to get readership up for purposes of ad revenue (all seem to have multi-page ads for Weathertech mats and accessories)?  Are they a dying breed?  As a former low, low level employee of Petersen Publications, I need to know.  Is this some sort of trend for magazines generally (doesn't seem to hold for The New Yorker)?

Then that happened.


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#2 Josh Karpf

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Posted 01 December 2019 - 03:45 PM

Maybe it’s a mutiny by car-magazine editors, of once-unique departments forced into a shared platform, who are sick of working on Food Network Magazine.