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The $40 Martini


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This is the kind of cocktail that turns heads as it travels through the bar's glass-encased dining room and makes you feel exceptionally fancy as you take tiny sips of your drink and nibble on olives and truffle," Lauren Saria wrote for Eater SF, describing a $40 martini sold by Bar Sprezzatura that is made with truffle-infused vodka and served with a sidecar on a special tray with olives.

I don't know about anyone else, but they'd have to pay me $40 to try truffle-infused vodka. (Or gin, for that matter). 

nibble on olives and truffle

How does one nibble on truffle, anyway?

P. T. Barnum was right.

Edited by MitchW
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Don't know why but I'm reminded of our son's response to a gaudy plastic hummingbird feeder we were given when he was maybe 4.    I started to fill it but he cried out, "NO, NO!   We don't want those kinds of birds!"      The kind who'd delight in a $40 truffled martini.

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Research reveals that the truffles are shaved over the olives.

If there’s a sidecar at least it’s a big cocktail.

And the trouble is that it’s 10 minutes walk from where I am having dinner on my birthday. Thanks for the temptation guys.

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I believe the signature martini at Martinys (here in Manhattan) is $29 and it's certainly not the most expensive cocktail on the menu. $40 is pricey but it's no longer a huge jump from premium cocktails in fancy bars.

As I've said, probably multiple times, where I have a problem is paying $20 or more for a martini I can make at least as well, and probably better, at home for a dollar amount in single figures.

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I like this:

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The Proper Reserve Martini at Cote steakhouse in Miami, $55, is made with Chopin Family Reserve vodka, which retails for $130.

The vodka (god forbid) retails for $130 - it's special because it tastes just like the vodka which retails for $30.  If this isn't some great marketing, I don't know what is.

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3 hours ago, MitchW said:

I like this:

The vodka (god forbid) retails for $130 - it's special because it tastes just like the vodka which retails for $30.  If this isn't some great marketing, I don't know what is.

One is made from new potatoes and one from plain old potatoes, it's like comparing the fountain of youth to a regular fountain!

 

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I just found the Martinys menu again. Their signature martini and a “snack” of burrata and chips, $44. And no sidecar. I see no olives for a comparison; I know I ate nuts but don’t see them on this menu either.

I am just saying, this pricing is not way outside the mainstream. 

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