Wilfrid Posted January 9, 2013 Share Posted January 9, 2013 This isn't really about the bar, which is a pleasant enough spot, with a drink menu devised by a very earnest, ice-chiselling cocktailian. It's about just how insane publicists can be. I made brief reference, in this piece, to the poor fit between the PR description of the Third Man, and the bar itself. the design of the bar is said to be partly inspired by the Carol Reed movie of the same name. Those of us who remember the movie might find this a little fanciful. There was a bar--or cafe--in The Third Man, of course. It was a real-life location. This bar is nothing like it; nor does the bare-brick and foliage interior evoke anything from the movie at all. Here's more twaddle from the Facebook page: Early 20th Century Vienna themed bar - Art Noveau muddled drinks with light flair; the venue's name recalls the 1949 film noir set in Vienna and directed by Carol Reed and starring Orson Welles. Well...which? Because the movie was not only made in 1949, it was set post-war, and there is nothing "early 20th century" or art nouveau about it. There's nothing art nouveau about the bar, either (see below). But this is what really takes the cookie. In its latest issue, Vanity Fair discusses the legendary American Bar in Vienna, a beautiful little space created by Adolph Loos. And, presumably writing before the Third Man opened, buys wholly into the PR: "A century-old oasis of design cool amid Vienna’s ornate aesthetic, the American Bar has inspired a New York City twin." A twin? Is the world going insane? Can we just say anything to get attention? 2 Quote Link to post Share on other sites
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