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hollywood

Tortillas aren't dying, are they?

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I was reminded of this thread because on a recent trip to Mexico we saw almost the exact opposite of what the article claims. Tortillerias using Maseca are closing because supermarkets do a better job at the same price or less, while those that use fresh masa, offer specialty sizes or blends, etc. seem to be thriving. I don't doubt the quantitative aspects in terms of decline and industrialization over 20+ years, but with the rise of the middle class the current trend is certainly towards improved quality and a return to tortillas in place of pan bimbo.

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