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when this comes out, perhaps a kindly admin can change the thread title.


Because of course, San Francisco is officially getting its first NFT restaurant and membership-based club. The project comes from SHŌ Group, which describes itself as “a global experiential hospitality platform,” and will take up rooftop real estate atop Salesforce Transit Center. According to a press release, the company has a handful of components planned for the project including membership-based SHŌ Club and a high-end Japanese restaurant dubbed simply SHŌ, plus a “Japanese food retail concept” called SHŌ Market. It’s all expected to debut sometime in 2023. 

In case you’re not familiar, NFTs, or non-fungible tokens, are little digital bits of the blockchain, a decentralized record of cryptocurrency transactions; each one is entirely unique — a.k.a. the opposite of fungible — and can be pretty much anything on the internet, from a drawing of a pizza to, in this case, membership into an exclusive club. The SHŌ Club will offer three membership tiers dubbed Earth, Wind, and Fire, with the first being the lowest tier and the last granting the holder “ownership like benefits,” according to the club’s website. That means perks like “a once-in-a-lifetime highly curated trip to Japan,” per the press release. Meanwhile benefits for lower tier members range from access to a special menu at the club’s restaurant, which will be open to the public; admittance into a private lounge; concierge and car services; and dinners with “celebrity guests.”



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