Jump to content

An Ass-Hatted New Tomato


Recommended Posts

I had to read through this article twice to make sure I hadn't missed something: Put This On Your Tortilla Chip.

 

It pimps a new tomato variety – Fresh Salsa – from Burpee, which almost didn't make the cut into the new product line (shape too weird), until the CEO noticed that it held together beautifully when chopped.

 

...as Mr. Ball and the Burpee brain trust noted during their hands-on review, the tomato is ideal for cubing - the product can be cut into tiny pieces without becoming a watery mess. That chopability led the company to name the product the Fresh Salsa, aimed at customers who prefer to top their tortilla chips with a condiment that approximates the look and feel of newly picked tomatoes, rather than marinara.

Nowhere – nowhere – in the article is anything said about the flavor of the tomato. Apparently, tests showed that it would grow well in a variety of climates, that a “mother” plant could produce large quantities of seed, and that the seed would reliably produce vigorous plants.

 

Probably tastes like cardboard.

 

No surprise – the article appeared in the Business section of last Sunday's NYT.

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
×
×
  • Create New...