Jump to content
g.johnson

Death Pool

Recommended Posts

ADNY is not a loss leader for the whole Ducasse organization. I doubt that that many people would go to Ducasse's French/Italian establishments because they experienced a good meal at ADNY. If they are likely customers for his French/Italian (leave aside Asian Spoons, etc.) establishments, they will likely already know Plaza Athenee and Louis XV and therefore not need to acquaint themselves with Ducasse cuisine through ADNY. :D

  • Like 5

Share this post


Link to post
Share on other sites
I doubt that that many people would go to Ducasse's French/Italian establishments because they experienced a good meal at ADNY.

No indeed, because promoting brand awareness is very different from advertising. Philip Morris does not sponsor art galleries in the hope that visitors will therefore go out and buy a pack of cigarettes. Promotion of the brand is intended to develop a general positive awareness, among consumers, of the brand, its imagery and associations, and the products which carry it, such that - should a consumer be in the market for a holiday at a smart French resort, offers associated with the Ducasse brand will be viewed with positive recognition. I never suggested that people would learn of the existence of Ducasse's other restaurants through dining at Ducasse. Quite apart from branding, even advertising works more subtly than that. Advertisements for Colgate toothpaste are not primarily designed to inform consumers of its existence.

 

I'm sure a professional could explain it better.

 

Anyway, if it's not profitable (we speculate), and not a loss leader, what is it. I don't find reference to Ducasse's personal vanity a sufficient explanation, because I should have thought decisions at Groupe Alain Ducasse were made on a more commercial basis. I guess it's possible, though.

Share this post


Link to post
Share on other sites
Anyway, if it's not profitable (we speculate), and not a loss leader, what is it.

I don't doubt that's what it is. But how much are Ducasse and the Essex House prepared to pay for that function?

Share this post


Link to post
Share on other sites

A friend once returned from Paris and told me he ate at Alain Ducasse, Guy Savoy and Michel Rostang. Turned out he meant Spoon, Les Bookinistes and Bistro d'à côté.

 

 

Wilf -- the list is reasonably reliable, although it may be outdated. Of course it's possible that there are mistakes. I notice they've removed their "won't last" indication from PF&W.

Share this post


Link to post
Share on other sites
A friend once returned from Paris and told me he ate at Alain Ducasse, Guy Savoy and Michel Rostang. Turned out he meant Spoon, Les Bookinistes and Bistro d'à côté.

 

 

Wilf -- the list is reasonably reliable, although it may be outdated. Of course it's possible that there are mistakes. I notice they've removed their "won't last" indication from PF&W.

i ate les bookinistes when i was studying in Paris, it was probably one of my most disappointing meals, not to mention the whole place was filled with americans..... it was not my idea to go, i should add, as it was a meal paid by a friend of mine going on the recommendation of another.

Share this post


Link to post
Share on other sites

Yes. While I haven't taken in food under the current chef, I give Mix three years. So it won't be the next restaurant to fail, but it will likley do so, in my assessment.

Share this post


Link to post
Share on other sites
Ducasse is not going to allow ADNY to close, because it would be a slap in the face and a source of ridicule.
I give Mix three years.

:huh: :D

Share this post


Link to post
Share on other sites

I don't know the relative holdings of China Grill Management and Groupe Alain Ducasse (and others?) in Mix, and I imagine one would need to know somewhat more about how these fairly large restaurant groups are performing generally, and what their plans are over the next five years, to provide informed speculation. It's one thing to evaluate the performance of a stand-alone restaurant; I think it's much harder to know what is going on when a group is involved, let alone two groups. I certainly agree - see the Mix thread - that as an individual restaurant Mix appears to be under-performing, based on anecdotal evidence and observation.

Share this post


Link to post
Share on other sites

I walked past First yesterday, and saw all the guts were ripped out. Now it might be a refurb, of course, but it did look like a closure.

Share this post


Link to post
Share on other sites

It's definitely closed--it was mentioned in yesterday's Times. Sam De Marco is starting some other venture---I couldn't find this on line so sorry about the sketchy details.

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...

×
×
  • Create New...